Challenge: Good quality ingredient cosmetics are hard to find

Solution: This project is centered on the idea that scent has the power to capture memories and help us appreciate the ephemeral. By tapping into the universal experience of a fragrance transporting us to a specific moment—our childhood bedroom, a parent’s embrace, an early school hallway—Little Things encourages intentional selection of the scents that shape our memories. Honoring these fleeting moments allows us to value both the present and the past. The brand’s light color palette and simple illustrations create a sense of trust, ease, and comfort, inviting everyone into an inclusive, gentle world where the small things are treated with care. 

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Role: Packaging Design, Branding and Illustration.