Challenge: Grocery shopping has a bad rep. tedious, time consuming and overstimulating.

Solution: An elevated environment where customers can relax with a coffee while their groceries are thoughtfully curated for them. Defined by crisp produce imagery, calming blue tones, and a cohesive, serene visual world, Ivy conveys quality, trust, and a sense of ease, offering a modern grocery experience designed to provide clarity, comfort, and room to breathe.

 

Role: Logo Design, Creative Direction, Packaging and Animation.