Challenge: Getting innovative, creative thinkers to want to attend the exhibition.

Solution: For this counter-culture convention—an event centered on innovation, experimentation, and creative rebellion—I designed advertisements using tech-forward typography and a bold black, white, and red palette. These choices reference both the raw, gritty aesthetics of grunge and the high-energy visuals of the rave scene, creating a look that feels disruptive, contemporary, and true to the spirit of counter-culture.

​

Role: Creative Direction, Packaging and Poster.